Alexandra Howieson

United Kingdom
Blue Turtle Consulting

I am one of the founding partners of Blue Turtle Consulting: an international consultancy that helps architects achieve more financial success. I studied Architecture at the University of Sydney where I graduated first in my year (2004) and received awards and scholarships for my achievements in Architectural Science, Architectural Design, Urban Design and Planning and overall academic performance. Upon graduation I received a scholarship awarded to the most promising student of design based on academic merit, leadership and ability to recognise the relationship between academic studies and needs of the profession. After graduation, I moved to London to accept a sponsored position with Foster + Partners where I was instrumental in the design and documentation of several key projects in Asia and the Middle East. Upon returning to Australia, I won three Design Excellence competitions. I am a Registered Architect in NSW and I have presented on the subjects of behavioural finance and pricing strategies for the New Zealand Institute of Architects (NZIA), Australian Institute of Architects (AIA), Royal Institute of British Architects (RIBA), Royal Architectural Institute of Canada (RAIC), Emerging Architects Network – NSW Branch (DARCH), the Building Designers Association (BDA) and private companies. I have also spoken for the Design Institute of Australia’s DIAlogues series on Free-Bidding and Undercutting.

Project Title
Design Fee Psychology