Yusnidar Yusof

The centre that Art of Fact, with our local Malaysian architect partner iPartnership designed de-mystifies and explains the concept, impact and potential of 5G technology using a very broad range of visitor experiences, including a physical-digital hybrid smart city model, mapped video projections and augmented reality. We also created an introductory film content (and collaborate with film production company) to show how 5G technology is embedded in the lives of ordinary modern families. This short film is shown within a large bespoke purpose designed theatrette.

The centre shows the capabilities of 5G-powered technologies across sectors (transport, factories, construction, health, education, etc) as well as home (gaming, security, entertainment, etc) all in a visually stunning and compelling way.

Photo by Lin Ho.

Concept, content development, design and production of the national museum for cricket. Includes collection development, film making, interactives and digital production.

Turn-key service for self-contained interactive room and story-telling venue within the new visitor centre at Chelsea Bay in Auckland. Worked across multiple client user groups to create a holistic visitor experience.
Photo by Robin Hodkinson.

Concept, content development, design and production of the public tour of the historic Dunedin brewery.
Collaboration with Ingite Architects.

From first idea to first foot through the door, The Innovators exhibition was designed and installed in a four-month window. This included everything from approaching and negotiating with the subject companies and gathering their stories through to making five films about them as well as collecting objects and designing over 400m2 worth of illustrations and graphics. The end result was a modular exhibition space developed to celebrate Kiwi innovation in today’s age of exponential growth.
MOTAT wanted the space to be flexible and changeable without the need to rebuild the entire space. To successfully meet the brief, we designed a physical infrastructure in two parts, the first being a permanent ‘hall of fame’ that ties the whole space together, connected to which are five ‘fabric rooms’. All of the walls in these rooms are made from printed stretched fabric, meaning that the entire space is customisable and can be redesigned and reprinted for a fraction of the cost of a new refit.
Each space acts as a story-telling environment that shares the journey, innovation and company culture of each innovator featured. These spaces have been intentionally designed to have more information than a visitor could be expected to notice, having been designed at both subliminal and explicit levels to reflect the unique culture of each innovator’s team. The central hall of the exhibition has also been intentionally designed to not feel like a museum space, but more like an innovative gateway into each of the five innovators.
The first five innovators were selected for the exhibition based on a specific set of criteria developed by our team. These revolved around how they
innovate rather than what they innovated. Aside form ensuring a broad spectrum of innovations, the first five’s selection hinged on four key criteria.
- Have the innovators gone far enough down the road of innovation to experience both successes and setbacks?
- Are they a team of different personalities that the public can relate to?
- Will the innovators be comfortable taking and sharing the results of a personality test?
- Is their collective mana such that they would be comfortable sharing failures as much as successes?
To ensure the exhibition inspires and stimulates visitors, it has been designed to work as an interactive space. To realize this, the space has been fitted out with instillations such as a 1:1 Springwise trampoline, the launch rail used by Rocket Lab for their first orbital launch, two VR headsets, and animated videos that are activated via touch screen technology.
The most important thing to keep in mind about The Innovators is that the exhibition is not just about sharing stories about innovation. The exhibition is about global change, disruption, risk taking, overcoming failure, tackling legislation, NZ’s No. 8 wire mentality, Māori entrepreneurship and NZ as a global corporate power. But perhaps most importantly, The Innovators is about the next generations of innovators, and inspiring them to break the rules and push past the status quo.

Photo by Robin Hodkinson.